Selected Works

Web Design 2025 - Current

Betten März Website

End-to-end realization of a corporate website for a locally rooted bedding specialist. Acting as the sole developer and Product Owner, I designed and coded the entire platform from scratch using Visual Studio Code and GitHub. I leveraged AI tools like Gemini to accelerate the development process and ensure clean, maintainable architecture. Beyond the initial launch, I am responsible for the continuous technical maintenance, local SEO optimization, and strategic content updates to ensure a modern digital footprint that converts visitors into loyal customers.

Vibe CodingProduct OwnerUX/UILocal Business

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Strategy Spring 2025

PICO x Würth Stores

Spearheaded the identification of automation potentials for the AI sales bot 'PICO' at Würth local stores. I conducted and analyzed 10+ expert interviews with sales staff to bridge the gap between abstract pain points and concrete technical solutions. The result was a set of validated use cases that served as the direct foundation for the tool's new feature development, significantly reducing administrative overhead.

Process AnalysisAI Use-CasesUser ResearchExpert InterviewsSales Optimization

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School Projects Jan 2025

Bone Brox Turnaround

A strategic management case study designed to reverse revenue decline for a superfood startup facing market saturation. Using robust frameworks like SWOT, VRIO, and Porter’s 5 Forces, our team identified a critical need for diversification. I led the visual design and core strategic analysis, culminating in a data-backed pivot strategy towards plant-based alternatives to capture a growing, untapped customer segment.

Strategic MgmtDesign LeadBusiness AnalysisRebranding

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School Projects May 2023

Marketing Week: FSK Fürstenfeld

Developed a comprehensive sponsorship and marketing strategy for the FSK Fürstenfeld women's football team during an international project week in Vienna. Through on-site research, stakeholder interviews with management and players, and local community analysis, our diverse team created a roadmap for professionalization. The final plan focused on increasing visibility, defining core values, and securing sustainable local partnerships.

Sports MarketingSponsorshipsInt. TeamworkConsulting

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School Projects Dec 2025

Launch Campaign: BMK

Created a holistic go-to-market strategy for the launch of a new university program bridging marketing and psychology. My role involved conducting in-depth target audience and competitor analyses to derive a tailored communication mix. I was responsible for the entire visual identity and produced high-fidelity social media mockups designed to maximize student enrollment and emotional engagement.

Launch StrategySocial Media ConceptTarget Group AnalysisDesign Lead

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School Projects Jan 2023

Business Simulation: Consulting 3P

Acting as lead consultants in a semester-long business simulation, we took over the management of '3P', a struggling printer manufacturer. We identified deep-rooted operational inefficiencies and calculated projected P&L and EVA scenarios. Based on this quantitative analysis, we implemented a strategic realignment using Porter’s Generic Strategies to successfully restore long-term profitability.

ConsultingTurnaround StrategyData AnalysisControlling

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School Projects Jan 2024

Digital Marketing Plan for Betten März

This comprehensive Digital Marketing Plan was created during my semester abroad in Rotterdam. We conducted extensive primary research, including customer surveys, and applied the RACE Model to perform a digital health check. The result was a detailed SEO and content strategy that laid the strategic groundwork for the corporate website I later developed and launched.

Digital MarketingCustomer ResearchSEO StrategyInt. Teamwork

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School Projects Jan 2025

Burberry Japan Strategy

A deep-dive International Management case study analyzing Burberry's strategic pivot in Japan. We investigated the risks of brand dilution caused by extensive licensing and proposed a shift to a wholly-owned model. I was responsible for the visual design and co-developed the market entry and anti-counterfeiting analysis to re-establish premium brand equity.

Design LeadInt. ManagementBrand StrategyCase Study

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School Projects Dec 2024

Blue Ocean & Red Ocean Traps

A theoretical analysis and synthesis of two seminal papers by Kim & Mauborgne: 'Blue Ocean Strategy' and 'Red Ocean Traps'. Beyond summarizing the core concepts, I independently enriched the frameworks with modern, real-world case studies (e.g., Apple vs. Nokia, Lime Scooters) to demonstrate the practical relevance of market-creating strategies in today's economy.

Strategic MgmtBusiness TheoryPaper ReviewAcademic Research

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Social Media Current

Transformation Hub Wiring Harness

Managing the digital voice of the Transformation Hub involves more than just posting. I am responsible for cross-platform storytelling, creating engaging video edits, designing carousel layouts, and curating the monthly LinkedIn newsletter. My goal is to translate complex technical topics into accessible content that drives community engagement.

CopywritingContent CreationVideo EditingNewsletter

LinkedIn ↗ YouTube ↗

Web Design Dec 2023

Chills & Thrills Blog

An immersive blog project exploring the niche of 'Elevated Horror'. I developed a complete SEO strategy from keyword research to topic clustering and published in-depth analytical essays. The project was backed by qualitative research to ensure content resonated with the target audience, demonstrating how niche content can drive organic traffic.

SEOCreative WritingWeb DevWIX

Download Strategy Deck ↓

Social Media Ongoing

STATS: 500k+ Views

YouTube Channel

This channel serves as my personal lab for understanding viral algorithms and audience retention. By curating and editing high-retention music compilations with a focus on visual pacing and flow, I grew a community and generated nearly half a million organic views through effective trend scouting.

Viral GrowthVideo EditingCurationTrend Scouting

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Strategy In Progress

To Be Released

Brand Identity: ULip's

Currently developing a holistic brand identity framework for an SME in the lip care industry. The thesis investigates 'Authenticity' as a strategic success factor and aims to translate abstract brand values into a concrete, operative marketing strategy that differentiates the brand in a competitive market.

BrandingConsumer PsychologyThesisSME Marketing

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Web Design Current

Leitungssatz Website

Providing backend support and content maintenance via WordPress for a research campus. My role includes creating visual mockups for new website features, managing media assets, and keeping the corporate ecosystem map updated to ensure accurate and timely information flow.

WordPressCMSContent MaintenanceMockups

Website ↗