Selected Works

Web Design 2025 - Current

Betten März Website

End-to-end realization of a corporate website for a locally rooted bedding specialist. Acting as the sole developer and Product Owner, I designed and coded the entire platform from scratch using Visual Studio Code and GitHub. I leveraged AI tools like Gemini to accelerate the development process and ensure clean, maintainable architecture. Beyond the initial launch, I am responsible for the continuous technical maintenance, local SEO optimization, and strategic content updates to ensure a modern digital footprint that converts visitors into loyal customers.

Vibe CodingProduct OwnerUX/UILocal Business
Betten März Website
Strategy Spring 2025
PICO x Würth Stores

PICO x Würth Stores

Spearheaded the identification of automation potentials for the AI sales bot 'PICO' at Würth local stores. I conducted and analyzed 10+ expert interviews with sales staff to bridge the gap between abstract pain points and concrete technical solutions. The result was a set of validated use cases that served as the direct foundation for the tool's new feature development, significantly reducing administrative overhead.

Process AnalysisAI Use-CasesUser ResearchExpert InterviewsSales Optimization
Social Media Current
Transformation Hub Wiring Harness

Transformation Hub Wiring Harness

Managing the digital voice of the Transformation Hub involves more than just posting. I am responsible for cross-platform storytelling, creating engaging video edits, designing carousel layouts, and curating the monthly LinkedIn newsletter. My goal is to translate complex technical topics into accessible content that drives community engagement.

CopywritingContent CreationVideo EditingNewsletter
Web Design Dec 2023
Chills & Thrills Blog

Chills & Thrills Blog

An immersive blog project exploring the niche of 'Elevated Horror'. I developed a complete SEO strategy from keyword research to topic clustering and published in-depth analytical essays. The project was backed by qualitative research to ensure content resonated with the target audience, demonstrating how niche content can drive organic traffic.

SEOCreative WritingWeb DevWIX
Social Media Ongoing
STATS: 500k+ Views
YouTube Channel

YouTube Channel

This channel serves as my personal lab for understanding viral algorithms and audience retention. By curating and editing high-retention music compilations with a focus on visual pacing and flow, I grew a community and generated nearly half a million organic views through effective trend scouting.

Viral GrowthVideo EditingCurationTrend Scouting
Strategy In Progress
To Be Released
Brand Identity: ULip's

Brand Identity: ULip's

Currently developing a holistic brand identity framework for an SME in the lip care industry. The thesis investigates 'Authenticity' as a strategic success factor and aims to translate abstract brand values into a concrete, operative marketing strategy that differentiates the brand in a competitive market.

BrandingConsumer PsychologyThesisSME Marketing
Web Design Current
Leitungssatz Website

Leitungssatz Website

Providing backend support and content maintenance via WordPress for a research campus. My role includes creating visual mockups for new website features, managing media assets, and keeping the corporate ecosystem map updated to ensure accurate and timely information flow.

WordPressCMSContent MaintenanceMockups